9 Common Characteristics of Terrible Marketers
by Matt Bacak

Common Characteristic #1 – Terrible marketers are too scared to mail to their lists. Remember there are great marketers and there are terrible ones that are afraid to try things; such as, send out an email to their list.

Common Characteristic #2 - Terrible marketers focus on what people need. Great marketers focus on what people want.

Common Characteristic #3 - Terrible marketers focus on the process, not the reward. Focus on the results you will receive if you make things happen. When you focus on the reward it’s a lot easier.

Common Characteristic #4 – Terrible marketers focus on their products and services that they personally want to take to the market. NO! NO! NO! Focus on what your market wants. Nobody cares about you they care about themselves.

Common Characteristic #5 – Terrible marketers believe that they can do it on their own. Smart marketers find a mastermind and have a mentor that accelerates their growth. (A lot faster than on their own).

Common Characteristic #6 – Terrible marketers think fame equals fortune. Not true, fame doesn’t equal fortune. You take the fame and I’ll take the fortune.

Common Characteristic #7 - Terrible marketers believe if everyone’s doing it you should not. First thing, don’t you think those doing the marketing have a reason, such as research and the knowledge that there is money in it? Second thing, Smart marketers understand that You don't go to the bank for originality.

Common Characteristic #8 – Terrible marketers don’t know how to spell positioning. They don’t even know what it means. If you really, really want to become an outstanding marketer then you only need to know one word:
P-O-S-I-T-I-O-N-I-N-G

Common Characteristic #9 – Terrible marketers make the unfortunate mistake of listening to the wrong people and never listening to their gut. Rock Star marketers follow their gut.

Remember to use your intuition and aim for the stars!