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Ed Zimbardi, Atlanta, GA
FindYourWhy.com
Self Promotion -- The Key To Success
Giving presentations on the speakers’ circuit can be lucrative. However, if you want to promote your own company then you need a combination of speaking venues.
One option is to use telemarketers. Hire someone to call potential clients on the phone. Have them set up a free demonstration with the client. You can then sell your products and services at this free demonstration. Make sure that you provide valuable stand alone information as well as selling your product and services.
Another option is to promote yourself to groups in your niche that gather regularly. Promoting to groups can be very powerful. For example, you can promote to groups of Doctors, Sales People, and Lawyers.
Yet another option is to promote your products and services through Joint Ventures. Joint ventures work extremely well especially if you are just starting out. You can find people to set up a joint venture with that have more experience than you do. You can piggy back on their experience to help build your business. A joint venture should be beneficial to both parties involved.
Joint ventures work well with complementary products and services. You can offer your speaking services to a joint venture. Your joint venture partner then can offer more to the attendees at their event.
Joint ventures usually are a 50-50 split, but it depends. It depends on the amount of work, involvement, and investment of each person. While a variety of factors may affect the split, it still should be beneficial for both parties involved whether or not they are monetary benefits.
The two main ways to obtain a joint venture which include the following:
1.) Be proactive. Jump on the Internet and do research. Call up people that you think would be a great joint venture. Contact and meet as many people as you can. You might meet a joint venture through several different people.
2.) Get involved with speakers groups and network with people. Share your client email lists with people.