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Increase Sales With Face To Face Marketing
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Your business can be highly successful if you are a great speaker. However, being a great speaker is not the end all be all of your success. You can not rely on being a speaker alone. You must also be a savvy marketer. Marketing brings your audience to you.
When marketing you have to have a brand. You need an image. What feeling do you want people to associate with you? You need to invest time and money with a good graphic artist that can craft an effective identity for you. For example, you want your letter head, website, and any other marketing materials to be consistent and specific to you.
When promoting your seminar it is critical that you have a great seminar. Your promotional materials should be of high caliber. You can use Microsoft Publisher if you create your own materials. Spend time and money on the materials as they are a reflection of you and your services.
There are three main marketing avenues that you can take which include: Face to face,
Traditional advertising
Teleseminars
Promoting face to face is one of the hardest ways to promote your business. However, it can be the most effective. You can promote by offering a talk or meeting for free. It is beneficial for you because you can sell your products and services during this free talk.
Find groups that would be interested in your services. For example, if you want to promote yourself to business people you can give free talks at the Chamber of Commerce and entrepreneur groups. Give a talk and then sell your seminar or pass out contact sheets. It is well worth the time and effort to promote to people face to face.
If you have the courage to promote face to face then do it! If you don’t have the courage to promote face to face then practice it until you do. Promoting face to face can be very powerful so it is in your best interests to obtain this skill.
How do you find the different groups you can talk to? In Google, type in your products and/or services and you will find a bevy of local groups that would benefit from your services. For example, if you want to find real estate investors in your area you can locate real estate investment groups through a search on Google. You can also promote across the World Wide Web through web video and audio.
Contact each group and offer to provide a talk for free. Most potential venues will be happy to have you come speak at no cost. They understand that you will sell your products, but find this acceptable because they are receiving valuable stand alone information in return.
Tip: If you give a free talk then make sure to promote on the spot. Also promote through follow up.
Tip: You must have a referral strategy. Don’t just leave after you have given the talk. An effective tool is to create a “Referral Sheet”. Entice people to fill out this referral sheet by giving them something for free. For example, offer a free pamphlet, eBook, or some kind of material that will keep you in the attendee’s mind after the talk.
Personal referrals are extremely powerful!
Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips
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