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7
Common Mistakes People
Make With Press Releases
by Matt Bacak
Dear Friend,
As a #1 Best Selling Author and one of The Most Powerful Promoters
in the World, I have seen the world's best and
worst press releases.
So I have compiled for you the most common errors.
Warning: A bad press release can hurt you!
Because you don't get a second chance to correct the negative impressions left by a poorly written release.
So here are the 7 Most Common Mistakes:
1. All Upper Case Characters - Never submit a
press release in all upper case characters.
The headline and body of your press release
should be in proper case.
2. Grammatical Errors - I would recommend that you proof read, edit and reproof
read your
press release.
3. Lack of Content - Press releases get rejected if they don't have enough
content. So you might want to answer who, what, where, when, why and
how to ensure a complete press release.
4. Press Releases that Scream BUY ME! - Do not write your press release like an
advertisement.
Remember that journalists are NOT your
marketing partners. Their job is to relay information to their audience, not to sell. A good press
release informs the media. If your press release screams,
BUY ME, then you might want to consider
reworking your release.
5. Spam Words - Make sure that your press release doesn't contain too many "Spam
phrases" or it will be caught in the spam filters and never reach its
destinations. (Especially if you are submitting it on the internet)
6. Word Wrapping - Let your sentences wrap naturally. Don't try to add returns
to create shorter lines.
7. Poor E-mail Customer Service – Imagine that you go on
vacation and a prospect emails you in reply to a press release, then they get
your auto-reply "I'm out of town" email. You won't be a happy camper. I'd make
sure you use an email address that’s not your main address and that you could
forward to an assistant whenever you are not available.
Here is a check list of the most common mistakes that you'll want for the
future.
1. All Upper Case Characters
2. Grammatical Errors
3. Lack of Content
4. Press Releases that Scream BUY ME!
5. Spam Words
6. Word Wrapping
7. Poor E-mail Customer Service
Always remember to promote yourself and your business!
Matt Bacak
The Powerful Promoter
www.powerfulpromoter.com
Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips
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