|
How To
Publish An eBook
in 29 days or less
By Matt Bacak and Glenn
Dietzel
Matt:
This
is Matt Bacak - The Powerful Promoter. We are going to record this call tonight,
so you’re gonna be able to listen to it. So we’re gonna have a lot of fun
tonight. Glenn should be on very, very shortly. Glen, are you actually on right
now?
Glenn:
Matt,
I just got on.
Matt:
Oh
great! Well good! We’re gonna have a great time tonight. I enjoyed talking to
you a little bit earlier today.
Glenn:
Yeah.
Matt:
Uh,
there’s a lot of valuable information that we’re gonna be receiving today. This
is Matt Bacak – The Power Promoter, and if you’re looking for the Power Hour,
you are at the right place. Glenn, we’re gonna have a good time tonight. And you
guys that are listening right now, we’re gonna have a lot of fun.Well,
we’ve met in
Atlanta, at the
Success Mania. Wasn’t that correct?
Glenn:
Yes,
that’s correct. Yeah, it’s just about three months ago now. It’s hard to believe
its been that long.
Matt:
Before we get started, you guys that are sitting there, make sure that you grab
a piece of paper, and also, if you’ve got a drink around you, grab a drink, and
sit back and relax! You’re gonna have fun! Glenn, um, well actually, I’ll let
you guys know, that Glenn and I met three months ago like he said in Atlanta, at
Success Mania. While we were there, we sat down and talked, and we had such a
great time, and kind of, you’ve got a thing, you just launched a new thing,
called “Awaken The Author Within”, haven’t you?
Glenn:
That’s correct Matt. See, I’ve been online for just about three years now. In my
first two years, I launched a site called “Teacher E-books”, and my focus was to
encourage educators to become published authors. And, I , over the course of the
last few months, have tweaked my….who I’m reaching and I’ve launched a new site
called AwakenTheAuthorWithin.com.
Matt:
Now,
kind of …. give me a little bit of what you are doing right now? Actually…
actually, some of my coaching students are actually your coaching students. So I
know you are that you are doing some amazing things right now. Can you kind of
explain to us, what you’re doing and kinda give us some tips?
Glenn:
Sure,
Matt. That’s….that’s a really loaded question. I’ll give you a few items here,
and the you can….
Matt:
Well
before… before we go that route, let’s get you know, let’s… there’s a lot of
people on here..there’s a lot of…. actually, the people that are on here are
actually authors, speakers, they’re experts, and really isn’t the target market
that you’re searching for right now. But a lot of people, who are all wanting to
create an E-book. And, um, you’ve got the strategies to make that happen – don’t
you?
Glenn:
Uh –
I certainly do. That’s my area of expertise. It’s my area of passion.
Matt:
Well
good! Well, so, if we were going to get started right now, creating an E-Book,
what would you suggest that we did?
Glenn:
Well,
the first thing you wanna do, uh - I guess there’s two ways, to approach that.
If you’re already an author, you’re looking at another way to market you
expertise. And the best way to market you expertise, I believe, is online.
Because you’ve got potentially a world-wide audience, that fitts your niche. And
they’re available there for you 24/7. It’s a great way to leverage your time.
And you can make use of all of the benefits and the attributes of what E-Book
technology can do for you.
Kind
of one interesting fact that I just came…stumbled upon this week, Matt, I was
reading an E-marketer, and they said that, near the end.. by the end of 2005
E-books will account for about 10% of all consumer books sold, worldwide. And
they said, furthermore, that electronic versions of books or manuals, magazines,
E-Books especially, are gaining in popularity. And they cited that, uh, by the
year… I believe it was within 5 years it will be 8 Billion dollars worth of
sales, in this area, so. And that’ll be.. that’ll represent 18% of anything
that’s published. So it’s a huge market, And um, a little bit more at home here,
I’m Canadian – I live in Sarnia.
Matt:
You
couldn’t tell that though. You don’t talk like that.
Glenn:
(Laughs..) That’s right, yeah. Hadn’t said “about’ yet right..
Matt:
Or
niche.
Glenn:
Yes,
that’s right yeah. Exactly. But um, the Internet content, with respect to the
United States, um 21 million people by the end of last year… um 21 million
people purchased something online. And that’s gonna rise to, they said to 128
million by the year 2006.
Matt:
Wow!
Glenn:
And
um…one really interesting stat that I stumbled upon, again, and this is out of
Forbes magazine, that 42% of people that bought online content, and they
bought it online because it was the only place that they could get it.
Matt:
Wow!
That’s absolutely amazing! So – I’m sitting here right now, and I’m like…I’ve
got all this amazing.. I’ve got this information inside of myself and I wanna
get it out there, I mean you have tons of things…. I mean you can actually help
people get there you know, you know, take it.. get it out of there… help pull
it out of them, and awaken that author within and start getting ‘em started
right?
Glenn:
That’s correct. As I said, I..I.. work with two types of people. I work with a
person that has a print book, that wants to be able to turn it into an E-Book.
Have it published, I only say turn it into an E-Book, they may have it published
in another format. And begin to take.. um.. begin to use the Internet, and
leverage their time. And also to be able to build mul..
Matt:
What
do you.. what do you mean about leveraging your time?
Glenn:
Well,
leveraging your time is all about creating, or working as if you had thousands
of hours, for example, in a day, as opposed to 24 hours. And you can do that by
setting up an E-Book to sell on your own site, where people can download it at
their leisure. You can be out playing with your kids, vacationing. Everything is
done on Auto-Pilot. And you can also have an.. and army of affiliates who are
selling your E-Book all over the world. And so by doing that you are definitely
creating more time, um.. using the concept called ‘leverage’.
Matt:
Yeah,
you’ll get a whole lot of time back.. (Laughs)
Glenn:
No
question about that, I’ll tell ya. ( Laughs) It’s about working smarter, and not
harder. We all work hard, we all want to do a good job. But it’s about really
getting focused, and really putting your effort where your going to be able to
generate the most income. So it’s really trading time… er…trading...you’re.. the
best time that you can, um – for the, um – maximum number of dollars that it
will create for you.
Matt:
Yeah.
It seems like you kinda said, you started at the beginning.. what.. three years
ago?
Glenn:
That’s correct. Yeah. I started three years ago. And I am a Vice-Principal in a
school. I will be leaving my job in a few months. My business, as you know Matt,
I’m up all night coaching people, authoring, getting material out, helping
people globally get their E-Books out in record time.
And I
did a.. what I started out doing was, I figured.. I had a target market , my
target market was educators globally. The mistake that I made was believing that
I could find the ones that were interested in getting an E-Book out quickly and
efficiently. And there is a lot of inertia in the educational field.
Matt:
Wait
- hold on. Inertia… what do you mean by Inertia?
Glenn:
Inertia – I mean like, you’ve got a rock sitting on your driveway, it’s not
gonna move unless someone applies a force to it and gets that rock out of the
way.
Matt:
(…Laughs..) …
Glenn:
I’m
talking most of us have mental inertia. We have a dream, but we never act on
that dream because of self-doubt. So.. and Inertia can come in many ways, but I
was trying to create a market that was taking me too long. And after I did, I
got down to just taking a market survey, looking at who was coming to my site,
who was purchasing my materials and I quickly realized, it’s corny, I just
realized.. I had already .. I guess.. realized in my heart that it was
non-educators. And hence, I have realigned my focus now with where I know my…
where I know the business is at. And that’s one of the keys.
Matt:
Yeah.
Glenn:
You
have to find a hungry market.
Matt:
Absolutely. You know, you said something that’s very… is absolutely true. I’ve
learned that many, many times, and I want to share with you guys too. You
brought up a great point. You know, there’s a lot of us out there, you know,
and I want to applaud you right now because you know what you just did. There’s
a lot of people out there that just get attached to the idea. And there’s a lot
of authors… what I find is that there’s a lot of authors out there, and a lot
speakers that are still attached to what they came up with as their brain child
in the beginning. And they are not making money and they are struggling. And
there’s things out there, you’re getting feedback all over. And you know what,
the feedback is coming to you and it’s saying, “You know what, actually, this
isn’t your market but this is.” And you keep on saying, “No.No.No. I want to
make this happen.”
Glenn:
You
know, Matt – you’re right.
Matt:
But
the world is giving to you. I mean, quite honestly, that’s what happened to me.
I fell in the place that I am right now. Being The Power Promoter, because..,
doing my power-promoting tips. Because, actually I created a list, of actually
65,000 people on my list, and I actually started putting up seminars, and I had
52 people in my room less than three-days. People keep on coming up to me and
saying “Matt, How are you doing this? What are you doing to make this happen?
This is absolutely amazing!” People are coming to my seminars and saying ”Matt,
What.. I don’t..How.. How are you doing this?” And they were coming to seminars,
not for the content I was delivering on on cash flow that I had registered for
at that event, they were coming to learn the system of what I was doing. And I’m
like “Wow!”. This one guy came up to me and said ”You know what, I’ll pay you
for this.”
I
said “How much will you pay me?” And he paid me, you know, a couple of thousand
bucks. And I said “Oh man! I’ve got something here!”
Glenn:
Right!
Matt:
And
people… and I kept on putting it out there and that’s one thing I wanted to let
each and every one of you guys know is this. I learned this from a , actually
two guys that raised over a Billion….one guys a billionaire, and one guy raised
over billions of dollars on Wall Street. The guy that raised over a billion
dollars on Wall Street was Robert Kiyosaki’s friend, Keith Cunningham.
And
Keith, says this: “You can make money in three simple steps.” And I asked him..
I was in this room…there was… I was 24 years old and I was in a room. I walked
up to him and I said “How did you raise over a billions of dollars on Wall
Street?” And he said to me, he said, “Look – I’ll tell ya, it’s easy. Three
simple steps. Find out what they want. Go get it. And give it to them.”
And
then later on, a few years later, I’m sitting down with another guy that sold
all his businesses for 4 Billion dollars, and I asked him the same question. I
said, ”If you can give me one thing, what would it be?” He said, ”Listen”, he
said, “Find out what they want and give it to them.” It’s not about focusing on
what they need, it’s about finding out and focusing on what they WANT. And then
also. a friend of mine, and this was when I started hitting it, another friend
of mine came up to me and he goes “Look, smart marketers don’t argue. They
GIVE.” And kind of get that. I mean it’s just what he just said. I just want to
acknowledge you guys, because there’s a lot of people, you may be attached… may
be attached to your things. When you moved, what happened to you? Did you
finally realize that, you know what, the market kept on telling you this
feedback, and things started happening? What happened to your business when you
realized that, that, you know, wasn;t the direction that I should go. Let me
shift my directions. What happened to you?
Glenn:
Matt,
this is such a good point in just bringing that out. Just .. my business has
simply exploded. And as you said, you can’t fall in love with an idea. I was
very stubborn, and now I look back and to some degree, a little bit of regret
that I wasted the better part of two years online, The better part of
thirty-five grand getting going and trying to exploit a market, that I know is
there, but um, was just taking way too long. And…. And, part of my problem is I
had a coach who coached me and did a lot of things right, but told me it would
take 2-3 years online to recover my costs. And I.. that is.. that’s just not
true.
Matt:
Ha ha
ha ha.
Glenn:
That’s absolutely not true.
Matt:
Well,
I’m glad he did tell you that.
Glenn:
That’s right. And that’s why I can wholeheartedly tell people that I coach. And
I coach people to get their E-Books out in record time, build an online
business, develop the funnel. And um, those of you who have been with Matt, know
that Matt is very clear on the funnel. You’ve gotta understand your funnel. And
that’s all been part of the process with me. Understanding… Getting a real
marker’s eye on what exactly I am doing. I’m not just … I’m not just writing an
E-Book. And that’s what I started out doing. And for people that have not even
considered or haven’t gone the print book route and want a book. And I believe
that everybody has a book inside of them. It’s just waiting to come out. And you
have to see your book as just a foundation for a huge online business empire.
Matt:
Oh
yes. You’re absolutely correct, in that. You know how I was telling you guys I
did cash flow events. Well Robert Kirosaki, if you guys don’t know him. He
stood up on stage one time and said, “This is the best.” held the brochure in
his hand, and said, “This is the best brochure I have ever made.” And people
were sitting there in that room that paid $5,000, $10,000 to be there, hundreds
of them. And they all got there because they had read one book.
Glenn:
Yes.
Matt:
Ha
ha.
Glenn:
Yes,
his writing certainly is powerful. Oh, I mean, his…Robert Kirosaki is what
started me on my venture. Just over three years ago, my wife sent me to
California for a week, and I grabbed a few of his books and read them, and uh, I
got started thinking about an idea.
Matt:
Yeah.
And you know, the point behind what I said was the fact that you just said that
… there’s a lot of peop… at the beginning of the funnel, didn’t you? I mean, the
funnel…there’s more to just having an E-Book but you’ve gotta get it out there.
I mean it’s like a brochure, the purpose of it. Or it’s… it’s there to take you
to the next step, right?
Glenn:
It’s
just there to generate leads, I mean the money is great, but you’ve gotta see
your expertise and use it. I mean when you offer a book, you are the… you are
the ‘Expert’ in that area. Nobody has your perspective. Nobody has your
experiences. In all of our authoring material, and between my co-authoring
partner and myself, Paul and Jackson and myself, we have over a thousand pages
of authored material. And we are, as teachers, our aim is to put teaching on the
Internet.
One
area that we’ve seen is, and that’s what got me started authoring E-Books,
there’s a lot of excellent material on the Internet, but they’re more, “How
To…”, you know, lists. Whereas Paul and I pride ourselves, in really explaining
“How To..” and going through the process. And we divi…we see that learning is
all about providing the necessary attitudes, skills and knowledge that people
need. And so, it’s a very personal endeavor. And Ben Franklin said it very
aptly. He said,” If it wouldn’t be forgotten as soon as you were dead, either
write things worth reading or do things worth writing.” And I think Ben…
Benjamin Franklin really captured the essence of what it means to be a male, and
what it means to be a female. I mean, males, you know, we’re really into doing
things. So we do things worth writing. Whereas females are really into
relationships. They like to be understood. They like to communicate with others,
and that fits that first part of the quote, where you know, you’re writing
things worth reading. And we whole-heartedly subscribe to that. And it’s with
that passion that we take, and we help people, as I said already, get their
books out, and become the expert in one field.
Matt:
Yeah
. Yeah. I mean, you’re absolutely correct. You know, man, I mean, you know, what
you just gave away, I’m actually speaking tomorrow and I’m going to say some of
the things that you just said. Now, let’s kind of go into a little bit here. We
kind of talked about, you know, find out what they want, go get it and give it
to them.
Glenn:
Right.
Matt:
And
you know, you’ve gotta do that. I mean everybody on the phone, you’re sitting
here, you’re like, “Oh Wow! What can I ..?” How do you get somebody to formulate
their idea? How do you get them to awaken it? They’re saying, “Ugh… you know
what – this thing is inside of me. How do I…?” How do you get them to pull it
out?
Glenn:
Well,
there’s a few questions that I ask. We’re a firm believer in asking questions.
Our teleseminar series asks very focused questions. And if you’ve read any of
the greats, such as Tony Robbins, you certainly know that Tony is a hug
subscriber on asking powerful questions. You want to get good answers? You want
to get even better answers, then you ask yourself better questions. Ans all of
our material is really premised on asking good questions. In fact, asking great
questions. And if you ask a great question, you’re gonna come up with a great
answer. And so here’s some questions that I would ask somebody about. You know,
if somebody came to me saying “You know, I wanna author a book, But I’m not sure
what I want to do.”
And
there’s really two aspects of that, as we said, Matt. You’ve gotta understand
your market. And so once you understand your market, and then you’ve got to make
sure that what you’re passionate about is going to fit that ‘nich’, or that
niche. And so, some questions I would ask people would be, such as, you know,
“Can you hold a conversation with other people?”. And, anybody can hold a
conversation, just like we’re talking right now. And in fact, just as we’re
talking right now is how you want to communicate in an E-Book. You want to make
an… er.. you want to… I think we’re communicating at probably, easily at a 6th
or 7th grade level, Matt. Yeah. And that’s the communication style
that you want to have in your…
Matt:
Well…
I don’t know. You’ve been using some words, that quite honestly, I don’t even
know. Ha ha.
That’s why I had to stop you. I’m like – what is this? What’s that word?
Glenn:
Thanks Matt. My wife often has to do that and ..uh.. I apologize.
Matt:
It’s
the teacher in you. Ha ha ha.
Glenn:
Yes,
it’s the teacher in me. It’s also the science major in me, too.
Matt:
Well,
that just goes to prove for all of you listening right now, it doesn’t matter
where.. I mean I graduated from college and all that… but it doesn’t matter
regarding where you’re at. I mean, you could make money no matter who you are
and what you are, I mean, it doesn’t matter, if your overweight, you know,
those beliefs that he talked about in the beginning. It doesn’t matter. All you
gotta do is get started and get moving.
Glenn:
That’s right.
Matt:
You
can make money. It’s just about taking actual steps forward and making things
start happening.
Glenn:
You
need to be passionate about something. And, you know, you can have somebody
whose an expert in Real Estate for example, but very passionate about playing
basketball. So what...what… what E-Book should.. should that person write, Matt?
Matt:
Passionate about what?
Glenn:
They’re passionate about basketball.
Matt:
Well
– I don’t know. I’d find out what the market wants.
Ha ha ha.
Glenn:
Ha ha.
That’s right. But if the
market was there, and by all indications, sports is a huge area. You just have
to type in keywords under Overture, good keywords, and you’ll see that a lot of
people are searching in those areas.
Matt:
Yeah.
You guys, what he just said to do was, find keywords. Just go to
goodkeywords.com is a great place that you can go to, to find out what people
are searching for. And let me kind of explain that, for some of those people
that don’t know. There’s places out there, where you could really go to, and
really find out what people are searching for on the Internet. So like we just
said, find out what people want, go get it and give it to them. People are going
to search engines all the time, and what do you think about when you go there.
“Oh, I want to find out how to do this.” They’ll go put it into the search
engine. Well, there’s things out there that actually track that. There’s one
place that is Word Tracker. You said another one too?
Glenn:
Yeah.
Good Keywords is another one.
Matt:
Yeah.
Good Keywods is a good one.
Glenn:
Overture.
Matt:
Inventory.google…..oh yeah, inventory.overture.com. And another couple of ideas
too, and you might actually have this. Actually go in to look at, like,
BarnesandNoble.com, or go in to look at Amazon.com, to find out what the
best-sellers are.
Glenn:
No
question about it. In fact, that’s what we recommend, that people go there, find
out prices, find out the ad copies that people are using. Look up the keywords
that they use. Because those are the keywords that you’re gonna want to use in
your E-Book. Especially in your ad copy.
Matt:
Yeah.
You know, and a lot of people are like “Wow! Why would I want to do that? I want
to come up with something very original. I wanna come up with something very
original. Well, let me tell you something, when you go to the bank, you don’t
go to the bank for originality. (Laughs)
Glenn:
(Laughs)
Matt:
Truth, though.
Glenn:
Yeah.
The key is going to the bank
Matt:
That
is the fun part. Deposit it and make sure that the check goes through.
Glenn:
But
Matt, you bring up a very good point. Anybody can write any book. Anybody can
author any book. Your educational background doesn’t make any difference. It
may.. it doesn’t make a hell of beans. And that’s… that’s part of .. part of my
coaching and part of in our teleseminar series, that I do. I .. we show people
that… we really… what we do is unlearn the skills that they’ve learned in
school.
Matt:
Mmm.
Glenn:
And
actually , the last segment…
Matt:
Wh..what did you say? You’re a principal?
Glenn:
I’m a
Vice-Principal in a school.
Matt:
(..Laughs…)
Glenn:
That’s why I don’t get to a Principalship, because of what I do.
Matt:
(…Laughs…) Oh gosh. Don’t you guys love it. Ongoing.
Glenn:
That’s right. But being a good E-Book author, is not about…. When you go to
school, you are writing to please the teacher. And you want to try to use good
language. In fact, if you can use flowery language, you know, teachers fall in
love with that. They like complete sentences. They like paragraphs that flow
perfectly. They’re really into the techniques, the technical skills, see. All
that.. E-Book authoring is not about that. E-Book authoring is about calm
conversing with your key audience, just like we’re talking Matt.
Matt:
Whoa.. whoa.. hold up! The Assistant Vice-President just went mad! (..Laughs..)
Glenn:
That’s right. Gosh – yeah. He’s uh.. I am going mad here. But it’s just like
we’re talking over the table. Like we were talking in Atlanta. Having a good
conversation. Very focused on providing solutions and benefits to people’s
problems. Because people come to the Internet for very focused needs. And one of
the great benefits of the Internet, at least a number of years ago, was there,
was, you know information you could get. Today we’re in an information overload.
And people want a reliable source of information that’s benefit driven. It’s
benefit…benefit… benefit, that’s gonna supply their needs. And they have
problems, and they have problems that need solutions now. And the key is to
deliver solutions, to your key audience. And converse in a way that they can
grasp what you’re saying, and provide medicine for the wounds that they’re
entertaining in their own lives.
Matt:
Yeah.
And you know, another thing too, you know you mentioned before about work is too
hard and maybe believing that they can’t get something out there, well, that
first of all taking what you can out of your vocabulary, but another thing too,
is that a lot of people that I have talked with and a lot of people that ZI have
actually worked with, now I coach on other subjects, but they tell me, “You know
Matt, I’d love to get a book out there.” ‘ Coz you know we took my book, the
book that I have out there, I actually helped co-author and take the book to
No.1 on the Barnes and Noble best-seller list.
Glenn:
Yeah.
Way to go! Matt! Im glad for you.
Matt:
And –
we had a great time with that. But one thing about that is, there’s a lot of
people like “Oh, I wanna get a book… “. You know what, I don’t want to get a
book out there, because there’s so many books about the subject that I want to
write on. And I personally tell them this, and you probably have an answer for
those people too. But what I tell them is this, I said, “You know what, there is
not a book out there on that subject, with your name on it.”
Glenn:
That’s correct, and from your perspective, . Everybody has their own
perspective. And in fact, timing in some ways, is everything. And if there is
some number of books out there, and I.. I work with people that are exploiting a
market online where there’s not any book in their field yet. And, but you know,
if you’re…. you can exploit that. You… There’s all kind of joint ventures out
there to work with people that are already there.
Matt:
Yeah.
Oh yeah. And um, can you kind of tell us, I know that you’ve.. you’ve got a
bunch of coaching students, ‘coz I keep on getting a lot of feedback on what
you’re doing. I mean, honestly, you’re about the, you’re breaking right now, and
if you guys know, one of the things I actually forgot during the last week’s
call, one of the thing’s that I honestly have a gift of is finding… is seeing
people and who they are going to become before they, you know, become it. I..I
Started collecting baseball cards when I was younger and when I started
collecting baseball cards, now I’ve got a half-a-million dollars worth of cards.
And the reason being is because I used to find the rookies, rookie cards, and
all I collected was the rookie cards. I’ve got hundreds of rookie cards,
thousands of rookie cards at home. And those rookie cards have all taken. I
remember having Mark McGuire before Mark McGuire became Mark McGuire.
Glenn:
(….Laughs…)
Matt:
The
reason I say that as a story is this, it’s that now, I met Mike Litman when he
wrote.. before…before he ever spoke on stage and I said, “Mike, you’ve gotta
come”.. for the second time he ever spoke on stage, and said “You’ve gotta come
to Atlanta. I’m gonna put you in front of, you know, 500 people.” He ended up
going in front of 500 people, and you kow – I see things in people. And you’re
one of those people that are just about to… you know you’re breaking right now,
and making things happen. And there’s something amazing things you guys….Now,
you’re story.. now do you have any stories about other people? Maybe someone
from your coaching class? Maybe you could give some examples or some stories
about?
Glenn:
Well,
I have….I have… coaching… my coaching clients come from all walks of life, which
is really interesting. I have client’s who are C.E.O.’s of companies. I have
clients who are medical doctors, who are C.P.A.’s. I have clients who sell
mobile homes. I have clients who were completely dissatisfied with the corporate
dream that was promised to them. And not.. not … that’s just not the case in the U.S.,
but also in Canada here. People tired of working for somebody else’s dream, and
never… always being on the sidelines. Never actually being caught up in it. And
I .. I just… it’s just.. it’s a thrill and it’s a privilege to be able to help
people. Especially those that, you know, are struggling financially, you know,
to know that I’m here to see them succeed much faster than what it took me. And
Matt, I am a firm believer, and I know you are, in having a coach. You have to
have somebody there with you, to… for accountability, to keep you focused.
Because the enemy of everybody, um everybody’s situation is scattered thinking.
Is lack of focus. And I have two coaching clients right now that I can think of
that have been entertaining a book idea for a number of years. One person has
even said that she’s even been to a huge seminar, in which you try to get a book
out in weekend with some popular authors. And it was over-informationalized Ha
ha – if that’s a word. But she just walked away with too much information. She
knew what she had to do but it was just.. it was too much.
And
what was exciting for me, was to help this person, for example get her E-Book
out in record time. She had a six-chapter, ninety page E-Book, which is more
than enough to sell online, in 12 hours of writing. And here she’s had this book
inside of her for the last years, and just taking.. just losing literally tens
of.. if not hundreds-of-thousands of dollars. And in this case,
hundreds-of-thousands of dollars, because she has a big idea. She’s got a dream
and her dream is built on her E-Book.
Matt:
And,
you know, that information that she has in there, do you feel that it would
affect people? I mean would it change the lives of some people?
Glenn:
No
question about it. And from a number of points. And I’ve ensured that her book
is going to be benefit-driven. She knows who her target market is and they’re
hungry.
Matt:
See,
you know, what you just said too. That’s one thing that I love, that I love to
tell a lot of people. I mean, you know, each and every one of us, we do have
things inside of us. We’ve gotta get it out there. And if you don’t - I mean –
just think about it – you guys on the phone call. If I don’t do these, you would
never get this information, and if you don’t get this information, I could be
stealing from your life!
Glenn:
That’s right.
Matt:
And
you know.. you’ve got, I mean seriously, let’s kinda get into the attitude. It
just drives me absolutely nuts, when some people are holding back the
information that they have inside of them. And are not delivering it to people
and are not getting it out there. Because, you know, you could…you could either
plant good seed or not getting it out there you’re not planting seeds. And you
can affect the lives of hundreds and thousands of people. And doing that, oh my
gosh, it’s the greatest feeling, not even knowing that, you know, not even know
who it is and knowing that you’re still affecting people’s lives.
Glenn:
And
you’re a person of value. You know the… in my old business – I did so many
things for free, Matt. And now I charge. I charge people and I charge people a
good price and they’re, we’ve…we’ve already sort of alluded to that, your time
is valuable. And everybody here has to value their time. Value your experiences,
value your time, value what you’ve learnt from the University of Hard Knox. What
have you learnt, perhaps in the job that you’re in, in the situation you’re in
within the family, perhaps a relationship that you’re in. What have you learnt
the hard way that if only you had had the information that you have now, would
have saved you time, effort, money, grief. All of those. And those are all hot
topics. Those are what people… people need that information.
Matt:
You
know, ‘coz they don’t have to go down the same path of frustration that you went
down. You know?
Glenn:
That’s right. Anne Frank say’s this. She says, “Everyone has inside him or her,
a piece of good news. The good news is that you don’t know how great you can be,
how much you can love, what you can accomplish, or what your potential is.” And
that’s why I said at the beginning, everybody has a bog dream, Everybody I, I’ve
never met a person that doesn’t have a big dream, that’s really honest. The
problem is most people have lost the dream. They just don’t dream anymore. And
I’m a firm believer that you need to dream big, and if you want to make money,
and you want to make good money, the best way is to go online, leverage your
time like we said and author a book.
Here’s a couple of ideas, Matt. I never really did answer your question though …
Matt:
(..
Laughs…)
Glenn:
But,
in terms of “Can I be a successful E-Book author?” Here’s some questions that I
ask people. “Can you hold a conversation with others?” And I hope that everybody
will be able to answer “Yes”, these are sort of leading questions here. “Are you
passionate about something?” “What comes easy to you?” “What are your hobbies?”
“Have you experienced something in life that you can’t stop talking about?”
“What were you good at as a child?” And I’m a real believer that you look back
and see what you did as a child, because when you’re a child you live in a life
of.. of… no limitations. There’s just incredible possibilities. And then
something happens to us when we grow up. And something happens to us when we go
take a job. And you know, we can get beaten down. But on the other hand, we’re
gaining incredible experiences. We’re gaining incredible techniques about how to
deal with different situations. If I can make a best-seller E-Book AND a print
book. And you know, there’s a flip-side of this too. I hope that people go from
their E-Book into a print book . “Can you use your word-processing software?”
And in saying that, if you want to be an E-Book author, you don’t need to be a
“techie”. And, so I should make sure that I dispel that notion right now.
But
here’s some topic ideas for your audience, Matt.
Matt:
Okay.
Glenn:
A
workshop that you’ve done, a speech or a keynote address, a committee report, a
teaching experience, a lifelong interest, an article or a series of articles
that you’ve written, a research project. Perhaps some people on your line here
are into Academia? A thesis or a formal paper you’ve presented. A perceived
need… that’s huge right there… a perceived need. If you’ve done a market
analysis you’ll see all kinds of perceived need. Professional needs, personal
needs, significant emotional events in your life, such as a tragedy, a disaster,
or a problem that you’ve uncovered. Or a personal dream or a vision that you’ve
had. Those are all examples and there’s many, many more. But I hope that I’ve at
least nurtured the idea for anybody out there, that has never entertained
authoring, that they have a best-seller within them.
Matt:
Thanks for sharing that too, because I mean, quite honestly there are a lot of
people that are sitting there and saying to themselves, you know, and you know,
let’s get some of these people some action steps, so that like, right now, I’ve
got something inside of me,what… you know… can you give me maybe one or two or
maybe three action steps that somebody would take? Like, let’s say that you,
gave me the idea. This is what I want to create. This is what I’m going to do. I
wanna make something out of this. What would be my first action step? What would
be my second action step? What would be my third action step?
Glenn:
Okay.
Yeah. Good….Excellent question Matt! The first thing to do is, we’ve already
touched on, is to find the market. You gotta make sure that there’s a market
there. You have to find a market that has a big problem, and it could be a huge
market, and it could also be a very small market.
Matt:
Okay.
Glenn:
They
could be, you know, for example, I am dealing with somebody that is writing an
E-Book on his area of expertise, which is on a business. And it’s very…. it’s
very narrow. It’s in hair salons.
Uh,
but there’s nothing out there in that area. And so you’ve got to find that
market. And you’ve got to make sure that you’ve got that market that’s willing
to spend money. And even if it’s a small market, it could be a market though
that would be willing to spend lots of money. For example, investors
information. Investors like to stay up on top and are willing to spend top$$ in
order to get tips and ideas of where to put their money, that’s timely. So to
get that market idea.
Secondly then, is to find …..
Matt:
Well,
let me just stop you right there, before you go to the second one.
Glenn:
Yeah.
Matt:
You
know, another thing too. I think you kind of hit on this. But I kind of want to
stress it out more. But you kind of wanna… you REALLY do wanna make sure your
market has money. And I know a lot of people that they… I know a lot of people
that they’ve tried to write and are like, ”Why isn’t this thing selling?” And
they might still want it, but still another thing, I mean, this is coming from
my perspective. Quite honestly, you’ve also got to make sure, and remember
you’re not tied to any idea that you have. Try never to be tied to anything.
Glenn:
That’s right.
Matt:
But,
let’s say that you have an idea and think “Oh – this’ll be a great one”. And you
go out there and you find out, yeah, they all want this but , if they al l want
it, and they’re all like starving artists and they can’t… they can’t afford it.
Quite honestly, I mean, you know, you night want to think about something else.
Glenn:
Yeah.
Matt:
Because, you gotta also… yes you’re gonna help people. But the thing is you
know, you’ve also got to help yourself too. And um, we don’t… we don’t want you
starving too.
Glenn:
That’s right, no question about it. You’ve gotta be making money and money
quickly. And uh…
Matt:
The
more money you make, the more quickly you can help people.
Glenn:
That’s correct, no question.
Matt:
You
know, so. Let’s go to to second two, No.2. I just wanted to make sure that I
said that to you guys, you know, kind of add in there a little bit. I hope it’s
okay?
Glenn:
Yes,
no. No, that’s great Matt. The market has to be willing to spend money. No. 2
then, is to find.. um, to match that market, with your area of interest. And so
that would be No. 2. Make sure that you find something that you are interested
in, ‘coz you know, you’re going to be spending lot’s of time here. So you’re
gonna wanna be interested in this. So that’s very important.
The
third thing, then is a… is a complete, concrete, step-by-step process in terms
of what you are going to do to get your book out. So many people try to just
start writing their book. They have no concrete game plan, They just start from
scratch. And let me just say this. What builder is going to just start building
a house, without a definite, concrete, you know, by the millimeter, or by the …
sorry, going gammy over here over millimeter, centimeter… by the inch … or even
the whatever the mini-inch is… I forget now…
Matt:
There’s some people from England
on this call, too, just to let you know…
Glenn:
Oh –
okay…
Matt:
And
from Australia. And so… quite honestly we’re talking to them internationally
right now.
Glenn:
Okay.
Uh.. Anyways um, every builder builds from a blueprint. And it’s very important
then to have a blueprint for your book. And that… that’s where my expertise
comes in. I help you build that blueprint. Because my program is set up that I
can help people write in 5-15 minute increments and get their book out in 12
hours of writing. And so - in order to do that, in order to overcome writer’s
block, which is just a huge problem. You know you’ve got all these ideas, “Oh, I
can hardly wait to start writing!”, you get to your desk, and then you just
blank. You just can’t start. And you’ve had what Jamal did. One of my favorite
movies, “Finding Forrester”, if you haven’t seen that movie, it’s just an
excellent movie. Forrester, who is played by Sean Connery, remember he is a
reclusive writer. He agrees to tutor this athletic boy who’s got a scholarship
to an Ivy League high school.
And Jamal is sitting in his apartment, in front of a typewriter. And he just
can’t get started. And he’s just sitting there, sitting there looking at the
typewriter. And Sean Connery tells him, he says, “You write from your heart.
You edit with your mind.” And they key is to have some…. a concrete game plan,
spelled out so specifically for you, that it will allow you to write from your
heart at any given moment. So you’re not wasting your time, and you’re not faced
with the.. the…that old adage that everybody refers to quite often, especially
anybody that attempts to do any kind of writing, and that is Writer’s Block.
So
those are the three key steps, Make sure you know your market. Make sure… and
with that.. make sure your market definitely has money. Know what your idea is….
Matt:
For
those of you who are listening in, make sure you have that pen and piece of
paper in front of you and write some of these steps down.
Glenn:
Yes.
Matt:
And
you know, quite honestly, I mean, he’s dropping some nuggets right here.
Glenn:
Oh
the….
Matt:
Some
things, that quite honestly, I wish I had known two years ago.
Glenn:
Yeah.
Matt:
Because it would have changed my life forever.
Glenn:
And I
say that too, because it’s just something that I’ve developed over time. I’m a
huge believer in graphic organizers. I do that with all the students that I’ve
ever taught. With all the teens that I’ve ever coached.
Matt:
What…
what do you mean by a graphic organizer?
Glenn:
I
mean a graphic organizer, is something where… for example, you have a … let’s
just think back in your school days. You’re teacher tells you you’ve got to
write a story.
Matt:
Hold
on a sec. I don’t remember that stuff.
Glenn:
Well,
you’ve got to write a story. And I’m just trying to think as concrete as
possible.
Matt:
No
that’s okay – go ahead.
Glenn:
But
in every story there’s a plot. There’s problems. There’s characters. There’s a
setting. And if you have all of that in the back of mind knowing you’ve gotta,
you know, knowing you’ve gotta make sure that you present all of that
information, you’re gonna be… you’re gonna be all set. Now the graphic organizer
can be anything like a shopping list. You got a list and it says I gotta do
this, this, this, this and this. You know, my wife likes to go to the shop
without a list, many times. I’m a list person she’s not a list person. And what
happens thought, is quite often, my wife, I ho… am glad she can’t hear this, ….
Matt:
(…
Laughs…)
Glenn:
(…
Laughs…)… but she will, she’ll come home and say, “Ah doggone it! I’ve forgotten
the milk!” Or “I forgot Applesauce!” or she forgot this or forgot that. Because
she didn’t have a graphic organizer in her mind, where not only were the items
listed, but she could have had the Meat section, the Dairy Products in a certain
area, and all of that, and it just helps you spell out. You know, I know some
people that shop based on the sections of, you know, they organize their lists
so that they know when their in this part of the, um, you know, grocery store
you’re going to get these products. And that’s how I mean a graphic organizer.
It’s something from which to think and organize your thoughts.
And
so, it’s important then that you create and see in your mind specifically, what
it is you’re going to write. You need that. And a graphic organizer, a basic
graphic organizer in writing an E-Book is your basic Table of Contents. You need
to write from a Table of Contents. And not only that, you need to write from
something that is even more specific than a Table of Contents. And that is, each
concept, each idea laid out very, very clearly, in that Table of Contents. Even
more importantly, is to begin to visualize…. And I’m giving you techniques here
that I share with my coaching clients and I help them, but you need to visualize
what it is that you’re writing. Our human minds think and write in pictures. And
if you want to get your E-Book out in record time, you need to think in moving
pictures. Those are some tips, um knowing your target market, having an idea,
making sure it’s benefit oriented towards your target market and then thirdly is
to have your book spelled out so clearly that you’ll be able to author it in
record time. And by doing that, by having it spelled so clearly, you’re gonna do
what sources it. You’re gonna be able to write from your heart.. And then save
the revisions and the editing for another stage.
And
in fact, when you’re writing from the heart, when you get into that groove, you
will find that you will have very few editing changes that you will have to do.
You might have some material that you might want to move around, but the way in
which… You want to get into the mode so that we’re talking just like we’re
conversing right now. That’s the way you want to write. Informal in demeanor,
we’re just having a one-on-one conversation like we are, Matt, but your
conversation is through your book or your E-Book.
Matt:
Yeah.
You know, and I’ve got to add this in there, but if you guys are even, think
about this for your e-mail that you’re sending out too. One thing that I’ve
noticed is, and he’s even saying this, what he’s telling you guys is some
amazing things. But you can also use them in other aspects. If you guys have an
e-mail list. I mean, think about what he’s saying regarding your e-mail list.
Think about what you’re saying to people is what he’s saying. And I’m not going
to get in any off-path, but I wanted to tell you that he is ABSOLUTELY true
about what he’s saying. He evne goes over to your list. When you’re writing to
people, and people love conversation… talking to THEM or as if you are. And the
best copywriters in the world, and believe me, I’ve spent a lot of time with
them. And people – if you guys don’t know, the best copywriter…Direct Response
Copywriters, people that turn words into money, and they’ll say the same thing.
Is you.. you kinda write, as you speak. Isn’t that what you’re getting at? Just
writing a conversation, writing in a conversational way.
Glenn:
That’s right. No question about it. We.. what we say in our material is that
writing is the ‘doing’ part of ‘thinking’. Yeah, and um, by writing, it’s just
so powerful, you know, by putting a thought down on paper. Many authors have
said, ‘If you really want to know yourself, author a book.’. Because as soon as
you’ve out something down on paper, you put something down that’s tangible.
Concrete. It’s not nebulous ‘coz your brain can’t think in nebulous,
non-concrete terms. So you really want to get focused, not only on getting your
E-Book out on record time, but also, you know, as you’re going through this
process, writing your dreams down. Getting really clear on your dreams. And in
the process of this whole process, you need to get to spell your funnel out. You
need to be really clear on what your E-Book is going to do for you. …And…
Matt:
So,
what you’re saying is ‘The Outcome’?
Glenn:
You
need to Outcome –oriented, not activity- based.
Matt:
Yeah.
I mean, that’s how, And I mean quite honestly, and what he’s telling me right
here, and I kinda want to put it as one word – Outcome. I tell a lot of people,
“What Outcome do you want to create? Even when we go on this call. One week when
we went on call, I was like, “What is the outcome that we want to create on
this call? What do we want to deliver them? What is it that we want to make
sure they know?” And if you guys come from that place, and quite honestly, it’s
so awesome, just if you have a result that you know that you’re going to end up
with, for the outcome that you’re gonna create. Things are gonna start
happening. And honestly, too, sometimes things are just appearing, you have no
idea where it’s coming from. You’ve got it put there, you’ve put it out there in
the world, and things start appearing and put in places. Like, and I bet this
happens, this happens like when I promote a seminar, I put my butt on the line,
and I put my butt on the line by actually setting a date – this is the day that
I am going to make this happen. And you get clear, and you get dedicated, and it
happens. And you have an outcome that on this day – this is going to happen. And
things start happening, instantly and automatically. If you are totally clear
and think this is the outcome I want to create, you can create that outcome. You
can create any outcome you want to. But you’ve gotta come from that place, and
you’ve gotta put some skin in the game to make something happen. And isn’t that
kind of a little bit of what you’re talking about?
Glenn:
No
question about it! We use in our rating materials, our authoring materials, we
use what we call ‘R.A.W. stems’. These stand for Reflective and Writing stems.
We ask powerful questions and then we ask people to record their answers.
Because it’s really important that you get clear on exactly where it is you’re
going. Matt, and again, as you just highlighted, you need to be outcome-driven.
There’s just not enough time in this life to just putz around, at least the
people that I work with are tired of putzing around tired of wasting time, tired
of just, you know, guessing. And you need a plan. And Matt, I applaud you on, as
you say, putting your butt on the line. A dream of mine was to speak with Dan
Quaynar, for example. And I wasn’t sure how this was going to do. Dan Quaynar,
for those of you who don’t know was probably the guru in self-publishing. And I
just said, you know what, I’m just gonna organize a book camp, where I’m gonna
speak with Dan Quaynar. And we got the first book camp in the world, in August,
in Toronto,
and I’m speaking with Dan Quaynar. And I’ve done just what you did, put my butt
on the line, and say I’m gonna do it, and now I’m doing it.
And
you know, it’s exciting to see what’s happening.
Matt:
Yeah.
And that’s absolutely awesome. And I’ll tell you guys too that.. I’ve gotta
share this because you’re saying something… you know –there’s a lot of things
out there, a lot of peole plan… and you’re talking about building your plan and
doing your blueprint. And every night before I go to bed, I write down 5 things
that I’m going to accomplish tomorrow. And I’m going to write them in order of
importance. And actually, you brought up Ben Franklin, that’s one of Ben
Franklin’s sayings if you read the Autobiography of Ben Franklin. But you know,
I started thinking about it one day and I said, “You know what, hmmm.. this is
very interesting, because I noticed the night before, when I write down the
things that I… the outcomes that I want to create the next day, the outcomes do
happen. What would happen if I wrote my whole year out?” And I said, “Okay, I’m
going to start with my birthday.” My birthday is December 31st. Thank
God! I said,” On my birthday – I’m gonna make this happen.” So I ended up with
“On this day, here is my goal.” And I said, “On this day, I am going to make
this happen”. And I went back and I looked backwards from my outcome, because,
honestly, and I’m gonna let everybody know, I’m gonna hit a million dollars on
that day. My business is already on path to make a million dollars by the time,
by my 27th birthday.
Glenn:
Right
– great job Matt! I remember you sharing this with me in January, when you had
your game plan, just as we talked about , so concretely laid out, you know
exactly what you’re gonna do.
Matt:
I’ve
got my next five years laid out!
Glenn:
Yeah.
And there isn’t any guesswork then.
Matt:
Oh
yeah – I don’t have to guess. Here’s the thing. When you do this and write out
your plan, even to write your E-Book, no matter what it is and you write out
that plan, it’s… it’s the most unique things start happening. You know what, you
walk in and the day is already done before you start. And not only that, I have
the ability that my year is already done before I start. And a lot of people
can’t even say that – a lot of people can’t even figure out what they are still
gonna do. And when you guys write your E-Books, do exactly what he just told
you. Write out the plan, because you already know what you gotta do next.
There’s no guesswork. Exactly like he said. There’s nothing. Just step, step,
step, move forward. And probably, you’ll notice too, and I bet that a lot of
your students say this, but things start happening a lot faster.
Glenn:
No
question about it. People can’t believe how quickly things will move. And um,
you need a concrete game plan. You need someone there to make sure that you’re
staying the course. And you need to surround yourself with people, definitely,
that are gonna motivate you, hold you accountable, cheerlead you. As I’m a firm
believer, you can’t go anywhere by yourself. You’ve gotta have a team. You’ve
gotta have people that have the same dreams as you have, and you’re working with
each other, it’s called again, leveraging your time, and it’s called a win-win
situation.
Matt:
Absolutely. And you know, getting rich is a team sport, quite honestly. And
there is no such thing as self-made millionaires. You’ve gotta have a team. And
you know – it’s just like a baseball team, what happens when the pitcher leaves?
I mean like if you have a .. like, if you’re sitting there and it’s baseball, if
the pitcher’s not there, what happens? They lose the game. What are you gonna
do? Have the first baseman walk over there. You’ve gotta have a team players on
your team. And quite honestly the best thing to do right now, is find team
players and get them on your team. And you wanna make sure that you find people
that have actually done it and take you to the next level where you wanna go.
You always wanna be upgrading or increasing your environment and finding people
that are where you wanna go. Because what you’re gonna see is, you’re gonna be
there, there’s two things that you can do. You can go get the books and actually
read about how to do something. Or you can go meet the people and take the
shortcut to success.
Glenn:
That’s right. You know, Matt – some of the people that I coach, have the best,
finest material on how to get an E-Book out, or a print book out that you could
possibly buy. And they’ve just never taken action on it. And they have all this
information. I meet so many people that are just constantly looking for the next
guru. Well you know, this person says this. But this expert says this. It’s a
little bit different. And then they begin to start havering, as my wife used to
say. It’s a Scottish term for they just are on the fence. They can’t take
action, and they just begin to take.. you know… begin to read and read and read
and read and not taking any action. And there comes a point when enough is
enough, it’s time for you to start taking focused action. Doing things s you
said, in the order of their importance.
Matt:
Yeah.
You know and another thing too, and you just brought this up. I want to say this
to a lot of people. You know a lot of people are like “You know what ..” and you
start seeing it like these guys, have… you know just imagine this. I know this
has happened to you. Have you ever watched and gone “That’s my idea!”. Or you
went and saw a book and went “That’s my idea!”. You know what, that one person,
all they did was took a little bit of action and they got results. And the only
difference between you and them, and I was having a conversation with George,
that I had on last week. He said “Wow! There’s so many experts up here and it’s
so amazing that some of these experts really don’t know as much.” ‘Coz he hangs
out with them and this guy does the Academy Awards and I mean done things with
some big players in the market., like some of these experts, it’s just very
amazing.
But
the only thing different, and I told him this, I said, “Here’s something that I
wanted to say about people – you know there’s other people that have got E-Books
out and there’s other people out there, but the difference between you and them,
is that one step. they were only one step ahead of you. And probably some people
have said, “You know what! Actually I read that book and it wasn’t as good as,
you know.. there’s not all the information is in there.” Well then get it out
there and quit talking about it It drives me nuts. When people you know, don’t
wanna.. and they sit there complaining about it , they should take action ’coz
that’s the only thing that’s different. The difference between you and them is
that they took one step forward more than you did. That’s it. You’re just one
step behind them. All you gotta do is maybe get together.. 1.maybe find a coach
or 2. you get a mentor or 3. you build a team and get together with them And
they will take you to the shortcut, and not that you will surpass that person,
that you, you know, you’re sitting there thinking ”Oh wait – I can’t believe I
waited on this!” Just you know you’ve got to get the right team players on the
team.
Glenn:
That
is just so true. You know we use the journey metaphor in all of our authoring
material, you know, and it’s not necessarily….it’s not about the destination –
its about the journey. And you know – you’ve got to enjoy the journey. And if
you’ve got people around you that are excited, that share in… you know we tell
people too, we tell people too, don’t share you dream with everybody. You share
your dream with those people that really care about you, and that have a … you
know, they’re gonna support you. Those are the people that you share your dream
with. and then you just go for it. And go for it. You put the books down and you
just start taking action. ‘Coz that’s what it’s all about. That’s what you’re
rewarded for action.
Matt:
Yeah.
Put the books down. That’s abso… oh my gosh!… that’s absolutely true. I’ve gotta
say this because of a lot of people on here. Mmm everybody says – “Oh you know I
love this book, it’s called ‘Thinking’”, I think I said this last week, but
anyway, I love this book, it’s called ‘Thinking Orig’ And I’m like, ”Yeah, you
know what? I really love it too. But I’ll tell you what, I wanna get rid of that
book and I wanna read “Acting Orig” (..Laughs..)
You
know, really – I mean that’s the truth! Now I want to give you a five-minute
warning – we’ve got about five-minutes before this call is going to end. And
we’ve gotta honor our time. And I loved having my time on here, so what I’d… um.
We talked a little bit before this. And you guys I know you’re enjoying this
because he is just giving some powerful information. The things that he’s saying
just really have … I mean, have even helped me clarify some things with my
stuff, I’ve got some stuff coming out , and I wanted to tell you thank you very
much for sharing. Now we’ve…
Glenn:
Thanks Matt, I just want to say that first of all – I just count it an honor and
privilege to be on your call tonight.
Matt:
Well,
listen um you’re the guru tonight. I’m just here to interview you and deliver
this valuable information to everybody that’s on the call. And I feel that
everybody that’s listening right now are my extended family, and like you said,
like more of the conversational piece. One thing that I want to create with my
list is that – where you guys do feel that you are my extended family. So that’s
why I share things about my family, and share things about what’s going on with
me, because I really do care about you guys and I really want to see you guys
succeed. But in talking about that, and sharing things, and one of you guys
shared succeed, Glenn you and I talked about something before, and you wanted to
make an offer…
Glenn:
Everybody online needs to get the 7 secrets to E-Book Authoring, it’s now online
at AwakenTheAuthorWithin.com, just enter your info there, and sign-up for the
newsletter, and you also get 7 secrets to E-Book Authoring
Matt:
And
that’s free you guys.
Glenn:
It’s
free.
Matt:
Absolutely free.
George:
Yeah.
Matt:
So
you guys – did you just hear what he just said? I mean, we’re all about giving
value here, and I really do care about you guys. And I told him – I said make it
look – do something special for you, and he said, “Absolutely”. And he is a
person of value and you guys heard that tonight on the call. Go to his website
right now and you’ll receive the E-Book. What is the E-Book called?
Glenn:
7
Secrets of E-Book Authoring.
Matt:
Mm
hmm. And make sure you go there and sign up. And you will receive
7 Secrets to E-Book Authoring. How do
we get a hold of you? Let’s say .. you just.. I don’t think you gave the e-mail
address or did you?
Glenn:
Um,
no I didn’t . It’s Glenn … with two n’s
Matt:
G-L-E-N-N
Glenn:
Yeah
G-L-E-N-N.@AwakenTheAuthorWithin(all one word).com. AwakenTheAuthorWithin.com.
Matt:
And –
is there any last remarks. We’ve got about two minutes? Is there any last minute
remarks,, tips that you would love to make? You know – just to give to these
people right now. To say – if there was one last thing you could give to
anybody, what would it be?
Glenn:
That
you have what it takes to author an E-Book. You have techniques, you have
skills. Remember that learning is comprised of attitudes, skills and knowledge.
And there, if you just open your mind up, open your heart up, you gotta be able
to see down in your heart, and begin to dream, and see you know, what is it that
I am really good at? What have I learnt? What can I do to make a difference in
the world? And what can I do to help other people in the world? And that’s all
about making a difference. Building notoriety. Making a difference beyond the
walls of your home, the walls that are surrounding say for example, your city,
if you will to use that metaphor. Just to get yourself out there, online. And to
help other people that need to know what you know, and need it now.
Matt:
Yeah.
Absolutely, because if you don’t get it out there, honestly, you’re ripping
people off. And I mean seriously, you’ve got things inside of you that need to
get out there. You kinow, you can help so many people. And you know the feeling
that you get is so awesome. You know, quite honestly, that’s what I focus on –
is how can I help more people, how can I help more people… how can I help more
people.. and I turn around and then look in my bank account where see results
The focus is on helping people but the results happen in my bank account. And
you guys can experience that too – that are sitting there on the fence and
thinking about it like we were talking about it today and make things happen.
Glenn, listen, I want to tell you that it has been great. We’re having a lo |
