Unlock the Power of Google
Adwords
Do you
have a marketing plan in place
for your Internet business?
What type of marketing avenues
do you use? Where do you
advertise? What customers do
you target? It is a good idea
to review your marketing plan
even if you already have one in
place. Why? You may not be
reaching out to the right
customers in the right places at
the right times.
One way to
find the right customers in the
right places at the right times
is to engage in a Google Adwords
campaign. What is Google
Adwords? Google Adwords is a
way to advertise your product or
services on the Internet.
Essentially, Google Adwords
enables you to target quality
customers through the Internet.
Google Adwords is a powerful
marketing tool because 89% of
Internet users search through
the Google search engine.
Have you
run a search in Google? The
Google Adwords advertisements
are those advertisements along
the right hand side of the
search results page. Google
Adwords advertisements are under
the “Sponsor Links” headings.
Why aren’t
the links in the basic search
results? The reason is that
those links are links that
Google has found on the
Internet. Those links are based
on how Google ranks your
website.
Google
Adwords are called “Sponsor
Links” because you pay for
them. However, the payment
system is very different from
most advertising plans. In
Google Adwords you “bid” for
advertisement placement. Your
“bid” is the amount of money you
are willing to pay-per-click.
In other words, you pay Google
each time someone clicks on your
advertisement.
There is no
cost to setting up a Google
Adwords account. The only time
you pay money is if somebody
actually clinks on the link in
your advertisement. The beauty
of Google Adwords is that your
advertisements reach quality
customers. In other words, a
customer runs a search on
Google. Let’s say they search
the keywords of “Dog Training”.
Your Google Adwords
advertisement would only appear
in the “Sponsor Links” section
if your advertisement was
related to dog training.
Therefore, the customer is
already looking for your product
or service when your
advertisement pops up.
Advertising
in this manner saves you time
and money. Another example
would be real estate. Let’s say
you have a real estate website.
Google Adwords enables you to
target customers by location.
You can specify what geographic
areas you want to see your
advertisement. For example, you
may only want to display your
Google Adwords website to
customers searching for real
estate in Chicago.
You always
have the option of displaying
advertisements to any location
around the world. Do keep in
mind that 90% of Internet buyers
come from the United States, 5%
from Canada, 2.5% from the UK,
and 2.5% from Australia.
Unlock the
power of Google Adwords and your
client list will explode with
quality customers. A quality
customer leads to increased
profit.
Marketing Tips Provided to
You by:
Matt Bacak, The Powerful
Promoter
Author of Powerful
Promoting Tips
