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The Secrets Of A Lucrative Email
Campaign
Are you unsure of what type of
email campaign you should set
up? What email messages and
offers should you send to your
customer list to increase
sales? Let’s look at an example
to answer this question.
Let’s say
you have 10,000 names in your
database. You are sending tips
out every week and a few
broadcasts in between. You have
several websites up and
running. What kind of email
campaign should you engage in?
Let’s say
that you also have a sales
letter, squeeze page, CD offer,
article site, eBook site,
teleseminar site, and coaching
site also ready to go. What can
you do in your email campaign to
introduce customers to your new
sites?
Underneath
your name in your tips email,
introduce them to your website
by sending them directly to your
article site or authority site.
Don’t send them to your
teleseminar site, CD site, or
coaching site because you want
different, specific campaigns
for each of these sites.
Sending
customers to your article site
or authority site will provide
more free information to them.
You will start to train your
list to click on links when you
want them to. They will begin
to trust you and become familiar
with you.
For the
teleseminar site, CD site, and
coaching site: Ask yourself
“What are you going to sell this
week?” This allows you to be
focused. For example, send 2-3
emails regarding only your CD
offer for one week. Then take a
week off from selling them the
CD offer and provide free
information. Don’t worry about
the response. Keep working.
Then sell a
teleseminar (sell coaching
during the teleseminar). Then
give away something free. Then
sell your coaching. Then give
something away free. Schedule:
Sell week, free week, sell week,
free week, etc. Plan your
schedule. Figure out what you
want to sell and when. Plus,
“what” you want to give away
free and when.
If you want
to make more money you have to
hit it hard and send out
emails. An email a day keeps
bankruptcy away. Get in a
routine. For example, you can
send out emails every Tuesday
and Thursdays from 10am – 12pm.
Schedule it so you do it and
won’t forget it!
Marketing Tips Provided to
You by:
Matt Bacak, The Powerful
Promoter
Author of Powerful
Promoting Tips |
