How To
Write a Google Adwords
Advertisement
Do you have
a Google Adwords account? Are
you thinking of using Google
Adwords, but not sure where to
begin? Using a Google Adwords
Internet marketing campaign will
help you explode your profits.
Google Adwords enables you to
reach people that are actively
looking for your product or
service. It is an extremely
effective way to target your
marketing efforts while minimize
costs. Congratulate yourself
for taking the first step on
this Internet marketing path.
Go to
www.google.com/ads to sign
up for your Google Adwords
account. A Google Adwords
account is free to create. The
only time you pay Google is when
an Internet visitor actually
clicks on the link in your
Google Adwords advertisement.
The main
task you need to complete in
Google Adwords is to write your
advertisement(s). Many Internet
business owners are stumped when
it comes to writing this
advertisement. Don’t fret.
Take your time and think about
how you could sum up your
product or service. You should
have already written, or at
least thought about, your
company description. You may
have this description already on
your branding site and/or in
your business plan.
Next you
need to think of a shorter
version that will sum up this
product or service description
in 15-30 characters. Google
will guide you through writing
your advertisement. They will
let you know if your
advertisement is too long and/or
does not fit their advertising
guidelines.
When you
are thinking of what to write in
your advertisement, think about
the customer. What words would
they type into the Google search
engine? You want to make it
easy for their search to match
up with your advertisement.
Let’s take
a step-by-step look at writing
your Google advertisement.
First, you need to write the
headline. The headline can have
a maximum of 25 characters. It
is important to note that spaces
do count as characters. An
example headline would be “Cheap
Cruise Prices”. Google will
tell you if your headline is too
long.
The second
step is to type in your Display
URL. The Display URL is what
people see as the text for the
link in the advertisement. You
should capitalize the first
letter in each word of your
Display URL. Your Display URL
does not have to be the same as
your destination URL. The
destination URL is the actual
website address. Sometimes
destination URL’s are too long
or complicated. Therefore, your
Display URL would show text that
is much easier to recognize. A
customer is more likely to click
on a URL that is easy to read.
The third
step is to tell Google Adwords
how much you have in your daily
budget. Start out with a daily
budget of $10-20. You also need
to specify how much you are
willing to pay-per-click. This
is your “bid” amount.
Google
Adwords will lead you through
the process. There are many
rules to follow. Google will
prevent you from breaking these
rules. The last thing to do is
to activate your Google Adwords
account through your email.
Google will send you an email
when you are finished creating
your account. The account is
not active until you reply to
the email.
Google
Adwords is easy to use. It can
take your Internet business to
the next level.
Marketing Tips Provided to
You by:
Matt Bacak, The Powerful
Promoter
Author of Powerful
Promoting Tips
