How To Design Your Teleseminar
 

It is critical to design your teleseminar so that you communicate effectively and increase sales.  How do you design a top notch teleseminar?  Simple.  Work backwards.

How do you work backwards?  Follow these steps:

Step #1:  Start with the end in mind.  Figure out exactly what you want people to do ultimately. For example, your goal may be to have people sign up for your seminar or buy a product.

Step #2:  When you ask people about your final outcome they will probably have objections and hesitation.  What is are causing them to hesitate?  Typical objections include:  time, money, and/or they don’t want to listen to authority because they want to create their own identity.

For example, teenagers don’t like to take advice, even though they know it’s good and in their best interest, just because they want to be different.  They are defiant.  This can happen to your audience as well.

Step #3:  Ask yourself how you can plant stories and seeds that will overcome those objections during your speech.  Figure out the objections and their solutions in advance.  This can be achieved by building your teleseminar content backwards. 

For example, Tony Robbins sells a $10,000 product at the end of a seminar weekend.  People may be hesitant to purchase this product.  However, during the weekend Tony gives plenty of stories and examples of people who didn’t take advantage of the opportunity and how it hurt them.  He also teaches them during the weekend how to be more decisive.  This is not only stand alone content, but benefits both Tony and the client.  This encourages a client to buy the big $10,000 product at the end of the seminar so that they are making a decision.  They are using the decision making skills they learned during the weekend.

Tony’s set up during the weekend was created by thinking backwards.  He decided that he ultimately wanted people to buy his $10,000. Then he thought about what he needed to do and say to accomplish this goal.  (He focused on decision making skills during the seminar.)  Then he thought about the natural objections:  it costs too much, haven’t spent that much money at once, and scared to take such a big step.  He dispelled all these hesitations DURING his seminar.  So when it came time to buy the $10,000 product people couldn’t use the natural objections.

Your stories should be incorporated seamlessly into your speech.  That way people don’t realize that you are purposely trying to overcome their hesitancies.  Think of stories that you can tell which overcome each objection.  You can go over these stories again if clients still bring up objections.

Tip:  If you wait to tell stories when you give the offer then people will think you are only telling the stories because you want to take their money.  Therefore, you have to give stories all during the teleseminar.

Basically,

1.)  Figure out objections.

2.)  Give stories that overcome objections.  (Put 2-3 stories in teleseminar.)

3.)  Figure out where to put the stories in your teleseminar.

Tip:  If you present the stories correctly then people will unconsciously remember them.  Plus, you can always refer back to the stories in case you need more ammunition against the objections.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips