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How To Apply Different Speaker
Stances
To Your Seminar
The three
main speaker stances include
inferior, superior, and equal
stances. Which stance should
you use? When should you use
it? Read on to find out.
Start off
with the equal stance…
When you
speak, the first thing you
should do is acknowledge the
audience. Why? People have
spent money and time to come see
you so by default you are in the
superior stance. People seek
out your advice and wisdom.
Therefore,
you need to sincerely bond with
and acknowledge the audience
when you first meet them. You
can be casual and take the equal
stance. Explain to people that
they are great for taking the
time to spend with you. Have
them clap for themselves.
Transition
to the inferior stance…
This builds
rapport with your audience and
makes them feel very good in a
very short amount of time.
How can you
apply these stances when talking
to people? It is easy to become
preachy when you are teaching
people. Talk about how you have
been in their position before to
display how you can relate.
Then explain how somebody or
something else helped you.
Another option is explain how
you gave up, but then learned
from people that were
successful.
Transition back to the equal
stance….
Talk about
your process of learning from
these people. You asked “What
are they doing that I’m not?”
You learned so much that you
became an authority on the
subject. Then talk about how
you created a system that
WORKED. Talk about how you
pulled yourself out of
impossible circumstances using
the information that you
learned.
Transition
back to the superior stance…
Explain
that you used what you learned
and applied it and became
successful time after time.
Explain that you were successful
and that is why they should
listen to you.
Tip: You
need to take the time to go
through the different speaker
stances or your audience will
view you as an annoying
teacher. They will
automatically want to ignore you
and can’t relate to you. People
will feel like you are “trying
to prove yourself”. They will
want to challenge you instead of
listen to you.
Marketing Tips Provided to
You by:
Matt Bacak, The Powerful
Promoter
Author of Powerful
Promoting Tips |
