7 Tips For An Influential Presentation
 

 
Winging a presentation is not a good idea.  Not only will you decrease your chance of sales, but you may end up looking like a fool.  Therefore, you need to spend time crafting an amazing presentation.

Follow these tips to maximize the effectiveness of your next presentation:

Presentation Tip #1:  Craft a theme for your presentation that focuses on the wounds of your audience and the solutions to those wounds.

Presentation Tip #2:  Within each theme you should run the FIRAT model.  The FIRAT model involves finding pain, inducing pain, releasing pain, and attaching a solution to yourself and your product.

For example, in the beginning of your seminar you should talk about the pain in general terms and then have people complete an exercise to write down their own pains.  This helps people find and acknowledge their wounds.

Presentation Tip #3:  After the exercise you can induce the pain by asking people how long they have been experiencing the pain.  How has the pain affected their life in the past, present, and future?

Presentation Tip #4:  Release the pain by asking if there is a solution to their pain.  Explain that you have an answer to their pain.  Explain how most people don’t realize how easy and achievable a solution can be.

Presentation Tip #5:  Attach the solution to yourself or your product.  For example, tell clients that they need to add new tools to their toolbox.  Explain that you have the tools they need at your seminar.  The client will feel that they must attend your seminar in order to fix their problems. 

Presentation Tip #6:  Encourage clients to attend your seminar by only giving them one tool to their problems.  Tell them that they have to attend your seminar in order to learn the rest of the tools.  Essentially, the outcome is to entice and not to teach when you are trying to get people to sign up for your seminar.

Presentation Tip #7:  Use the “Trojan horse” Technique.  Tell a story that simultaneously encourages people to trust you because you are helping them.  They don’t want to be constantly sold to and feel that you are the only one who is going to benefit.

You have mastered the Trojan horse technique when you can learn to make a point important to your outcome, but couch it in a story that has an overall benefit to your audience.  This is a technique that master speakers use.  People never feel like they are being sold to because everything you say has value.  This makes your audience want to listen to you.  You also benefit because they are subconsciously being sold to.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips