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4
Websites Crucial To Your
Internet Business: Part Two
Here’s the
situation: You created your
Branding site with the sole
purpose of branding you and your
business. You have your Sales
Letter site with a long sales
letter. The sales letter
contains a link with the phrase
“Click here to buy it now” at
least 12-15 times. So what’s
next? There are two more sites
that you need to create.
Remember,
the four website types your need
include: Branding site, Sales
Letter site, Blog, and Power
Squeeze page. Let’s examine a
Blog and Power Squeeze page.
What is a
Blog? Blog is short for weblog.
Blogs are all the rage right
now. Therefore, they are yet
another effective way to reach
website visitors. Post
articles, press releases, and
any information about your
business on your Blog. Insider
tip – place an opt-in box on
your Blog. If a website visitor
likes your Blog they may also
like your products and/or
services.
What is a
Power Squeeze page? Think of
making orange juice. You
squeeze the juice out of the
orange for its fruity goodness.
The Power Squeeze page is an
electronic way to obtain
customer information. The sole
purpose of a power squeeze page
is to capture personal
information. Nothing else! In
other words, you give your
website visitor two options:
subscriber or hit the road.
Avoid
asking for too much information
in the beginning of your
relationship with the customer.
Why? It’s been found that the
more information you require,
the less information you will
actually receive. Many
customers do not feel
comfortable giving out a great
amount of detailed information
to someone they don’t know.
Even though you are legitimate
and honest, the customer has to
see proof before they trust you.
Power
Squeeze page insider tip: Ask
for the “Primary” email address
when you capture personal
information. You want the email
that the customer reads and uses
all the time. For example,
email addresses from their
Internet provider or work
address are the emails you
want. The goal is to avoid web
email addresses they never check
or fake email addresses. Check
out http://www.promotingtips.com
for a great example of a Power
Squeeze page.
Implement
these four types of websites and
watch your Internet businesses
grow by leaps and bounds.
Marketing Tips Provided to
You by:
Matt Bacak, The Powerful
Promoter
Author of Powerful
Promoting Tips |
